Which shampoo brands are getting cheaper?
Axios / Akshay Muthukumar – 4:56 pmThe shampoo category has been hit hard this year, as the price of some brands has been slashed by about 50% or more.
According to a report by Forbes, Klorane has been among the most affected brands with a 25% price cut.
The shampoo and conditioner company said it was doing “a comprehensive review of our shampoo offerings” as part of its restructuring plan.
“As a result, we have reduced the price for the following shampoo brands: Klorane, Maxi, Maxe, Minoxidill, Bergana, and Berganas,” Klorne told Forbes.
“The Maxe and Minoxids will remain unchanged for a further 12 months.
Our Maxe shampoo will continue to be sold at its current price of $25.”
The price cuts have hit other brands too, including K-beauty brand Balm and Naturals, which have seen their prices cut by about a third.
Nurals has been the hardest hit by the price cuts, with the price cut of 30% for all of its brands.
But the company said that it is still selling its shampoo at its usual price of $40.
Kali has also seen a big price cut, as its Maxi branded shampoo has dropped from $50 to $35.
Other brands including Cosrx and Lipstix have also been affected.
This is not the first time that K-beauties have been hit by price cuts in the past.
In May 2018, Nordstrom announced that it would be cutting prices of its Nudie shampoo and toner for a month, and that it was dropping its Beverly Hills branded nail polish from $25 to $20.
At the time, the company said that the price cuts would help the company to improve profitability and improve its customer service.