Dove Men Shampoo Bar, Dove Men’s Shampoo, Dove, Dove Ultra Source Google News
Nexxus, a global fragrance company, announced a deal to buy Dove Men, a men’s fragrance company in the United States, for $1.5 billion.
Nexxas founder and CEO, Peter Neff, said the company’s brands would include Dove Men shampoo, Aveeno shampoo and Dove Ultra Men shampoo bar.
The deal is expected to close by the end of the year.
Neff also said the deal will create 100,000 new jobs in the U.S. The news comes less than two months after Neff told CNBC that the company has plans to increase the number of men’s and women’s stores in the country by more than 20 percent, or to double the size of its sales team, and said the business was now in a better position than ever to focus on women.
Nezins shares have fallen by nearly a third since the deal was announced on Sept. 5, to $17.10 per share.
Nexis, based in San Francisco, was valued at $6.5bn in October.